This New York Times Bestseller delivers raw, unfiltered truth about entrepreneurship from the duo behind an $745 million acquisition. Over 50 battle-tested strategies for navigating failure, building teams, and embracing the messy reality of startup life. Real wisdom from the trenches, not polished theory.
$26.00
This New York Times Bestseller and USA Today Bestseller isn’t your typical business book filled with empty platitudes and polished success stories. Written by Kass and Mike Lazerow—the powerhouse duo behind Golf.com and Buddy Media (acquired by Salesforce for $745 million)—this is the raw, unfiltered truth about what it really takes to build something from nothing.
Inside these pages, you’ll find over 50 proven strategies that cut through the noise. The Lazerows share hard-won wisdom from decades in the trenches as cofounders and early investors in startups that have generated more than $10 billion in realized gains. This isn’t theory—it’s battle-tested advice on choosing the right cofounders, building high-performing teams, pivoting before it’s too late, and embracing what they call the “Imbalanced Life.”
Perfect for anyone who’s ever felt overwhelmed by the messy reality of entrepreneurship, this book tackles the fear, self-doubt, and inevitable failures that come with the territory. You’ll discover why those failures are actually necessary for success, learn sales and marketing approaches that work (even if you hate selling), and understand how to escape the cycle that keeps most entrepreneurs stuck.
With a foreword by Gary Vaynerchuk and praise from Scott Galloway and Mel Robbins, this deeply personal yet universally applicable guide belongs on every entrepreneur’s shelf—right here at the bookshop, where we believe the best business advice comes with a side of salty honesty.
Kass and Mike Lazerow have written the most honest book about entrepreneurship I've ever read. This is the real deal—no BS, just truth.
The Lazerows give you the unvarnished truth about what it takes to succeed as an entrepreneur. This book is a must-read.
Finally, a business book that tells it like it is. Kass and Mike's honesty is refreshing and their advice is invaluable.
| Weight | 0.87 lbs |
|---|---|
| Dimensions | 5.50 × 0.75 × 8.25 in |
| Fiction Type | |
| Book Author | |
| Subject | Business & Money, Business Culture, Business Development & Entrepreneurship, Entrepreneurship, Management & Leadership, Motivation & Self-improvement, Motivational, Processes & Infrastructure |
| Accolade |

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